The Kings Ferry Latest News

AUDI’S latest executive saloon is already a familiar sight on major Kent roads into and out of London.

The new A6 features in an eye-catching and pioneering advertisement on the rear of a Kings Ferry LondonLink commuter coach, promoting the Whitehouse Motor Group’s two Audi dealerships in Dartford and Docklands.

The Kings Ferry Group operates 35 commuter services from the Medway Towns and Swale districts to London every weekday so the coaches are a familiar sight near both Whitehouse branches.

Whitehouse Dartford sales manager John Hall said:

“It seemed logical to use a Kings Ferry Group coach as a mobile ad hoarding on the major routes into the City and especially places like Canary Wharf, where many potential Audi customers probably work.”

Mike Gibson, general manager at the Docklands branch agreed:

“It is a very high profile yet cost effective way to promote the new A6 and Audi and Whitehouse generally along roads and in areas where we might expect to pick up sales leads.”

The plan also appealed to The Kings Ferry, which does not normally make vehicles available for advertising, but made an exception for the new Audi.

Steve O’Neill, general manager of the Gillingham-based coach operator explained:

“We don’t actively seek ad revenue from our 80 coaches, because we value the quality image we have created.

“However, we do consider approaches if the product or promotion is in keeping with our own standards so we had no problem with Audi or Whitehouse, which both have an upmarket image.”