For 50 years, Time Out has been letting us in on the best things to do in London and an exhibition has just been launched at the Museum of Brands to celebrate. The culture, trends and events of the last five decades have been laid out through 50 of the magazine’s most iconic covers.
Time Out 50: 50 Years, 50 Covers looks at the stories behind the front pages and shows the journey the city has taken over the years. The publication has built its reputation on discovering new, cool, weird and unique trends and events in the world of culture and entertainment and this is seen throughout the display.
Caroline McGinn, global editor-in-chief at Time Out, said: “Looking back at the last 50 years through the lens of Time Out covers shows how this iconic brand has developed a unique, striking visual style which made it an inseparable part of life in London and many of the world’s other great cities.”
The exhibition has been curated by those that know Time Out best: its editors. They have selected their favourite issues from 1968 until now. Among the covers on show are examples that demonstrate cutting-edge design, beautiful and sometimes bizarre ideas. Over the years, cover stars have included everyone from David Bowie to Joanna Lumley and Elton John.
See the first ever edition of the magazine, which was published on September 12th 1968, as well as another featuring the striking Campbell’s soup can design. Inside was an interview with Andy Warhol, an exclusive that was totally of its moment. In 1974, to mark 100 years since the birth of Sir Winston Churchill, the cover was emblazoned with a hand subverting the class V-sign.
Pushing the boundaries meant not just relying on in-house designers, however, and various artists have contributed to Time Out. These have included Banksy, Ralph Steadman and Jamie Hewlett, as well as photographers David LaChapelle and Perou. Examples of their work are also found in the exhibition.
Time Out 50: 50 Years, 50 Covers will run until March 3rd next year at the Museum of Brands, offering plenty of opportunity to organise a coach trip to see it. Tickets can be purchased in advance online to avoid disappointment.
Photo credit: iStock/SolStock