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Interest in UK holidays is on the rise, figures show

Interest in UK holidays is on the rise, figures show

A respected trade body has confirmed that interest in 'staycations' has risen in recent weeks due to the warm summer weather.

There has, in fact, been an unprecedented rise in last-minute enquiries and bookings for holidays in the UK.

While lots of Brits jet overseas every year in search of a bit of sun, it is apparent also that holidaying domestic remains an attractive proposition providing the sun shines.

This point has been underlined by VisitEngland marketing director Alex Mawer, who said this summer's weather had led to agency consortia revamping promotional activity to domestic breaks.

"Our tracker has always shown more consumers booking holidays in England, but now we are seeing more of those holidays being booked through agents too. It's really encouraging," he told Travel Weekly.

This view has been echoed by Colin O'Neill, Advantage sales and marketing director, who noted that the consortium's UK sales rose 17 per cent in June and four per cent in July.

"Our performance for June and July has been really good for UK holidays," he observed.

One of the most popular seaside locations in the UK is Bournemouth, which is home to a spectacular beach that is usually packed during the summer months.

In fact, in 2007, a survey found Bournemouth to be the happiest place in the UK – so you might wish to consider booking a trip down to the south coast.

Alternatively, if you're keen on a traditional British vacation, Blackpool might be the place for you.

The seaside resort features the world famous Pleasure Beach, which houses an amusement park and resort.

What's more, Blackpool Tower is also a popular attraction among tourists from the UK and elsewhere.

But regardless of where you fancy visiting, it's definitely worth jumping on the 'staycation' bandwagon and enjoying some of the UK's unique charms.

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