Business Travel Show - What a Show!
This year marked the 25th anniversary for the Business Travel Show, Europe’s largest specialised exhibition and conference. A show that brings travel professionals across Europe together to explore the latest technology releases, meet suppliers and learn from the industry’s top influencers.
We’ve been exhibiting at The Business Travel Show consecutively for the past 6 years. This year was our best so far!
Late 2018 saw the formation of The Kings Ferry Group, while the Group was formed, the corporate identity had only recently been made public. Our focus for the stand this year was to showcase the new brand, that’s why we went bigger and better!
Our trusted exhibition manufacturers, ESM Ltd, were on hand to design and build our stand. We wanted to concentrate on providing a ‘Complete Transport Management Solution’ for businesses, no matter the scale, all across the UK. We featured a few clients who we work with; BBC, British Airways, Blue Cube, UEFA, Metropolitan Police and See Tickets. As well as our stand entertainment, Matty Evans the magician and a Strike-A-Light game.
Our Strike-A-Light game was one of the highlights of the stand, it was incredibly effective and successful. The aim was to test your reactions and see if you have what it takes to be a Coach Driver. The game could be played solo or head-to-head in a race to push as many lit-up buttons as possible in the allotted time. The highest score over the two days of The Business Travel Show won a fantastic prize. We had visitors come back multiple times to try and beat their score and reach the top of the leader board, one woman had 6 attempts over the two days!
One player led the way from Day 1, many tried to beat him but failed. Our Strike-A-Light champion was Eddy from Travel by Inspire. He scored a whopping 163 points, while second place scored 152.
“No-one came close to his score, he was so quick!”, says Ashley Close, Business Development Manager.
The game itself represented National Express’ ‘Driving out Harm’ safety scheme, which is part of a nationwide program to provide safety training for drivers, engineers and staff on our sites.
Matty Evans – Magician
Back again on our stand for 2019 was Matty Evans, a close-up magician who continued to wow visitors for another year running. Matty’s amazing sleight of hand, tricks and illusions kept our visitors entertained and mesmerised while the rest of the team were busy talking to prospective clients.
“I’m glad to see Matty Evans was back for another year, his magic tricks impressed the visitors which kept them on the stand until one of us was free.
Seeing their reactions is always a highlight when working with Matty. He’s a great magician and never fails to impress!”, says James Hill, Business Development Manager.
What a Success…
“The show was a great success for us this year. We spoke to many new clients all with a real need for our offering. We met with a number of existing clients who were keen to tell us how pleased they were with our service and how we have made their coach and car travel requirements so much easier to arrange.
The days flew by as we were so busy, it was a really enjoyable and positive event. Business Travel Show is the biggest event in our calendar year on year, it’s always our most successful and valuable event.
We’re looking forward to working with some of the new clients we met this year and will definitely be back for 2020!”, says Vikki Street, Head of Business Development.
The event was a huge success, thanks to the hard work and support of our marketing, business development and management teams for ensuring such a great show. Thanks to ESM, BigFunUK and Matty Evans for creating a brilliant stand and providing amazing entertainment. More importantly, thanks to all the visitors and prospective clients who came to meet us on our stand.