The Kings Ferry Group expands with more than 10 new appointments and launches fresh corporate identity
The Kings Ferry Group, which specialises in coach travel, chauffeur transfers and ground transport management, has expanded its team to accommodate its recent growth. From sales and accounts to senior positions, there have been more than 10 new appointments made across the Group. To complement the growth and strategic plans, the company has developed a new corporate identity and branding which was unveiled for the first time in public at The Business Travel Show back in February.
The Kings Ferry Group, which formed late 2018, consists of four well-established coach operators. The Kings Ferry is renowned in Kent for its luxury coach hire and London commuter services. It also offers corporate clients a full transport management solution, along with VIP coach services and a full wrapping service. The company acquired Clarkes of London back in December 2016, before recently acquiring Stewarts Coach Group in September 2018. The Stewarts Coach Group is made up of four brands, Stewarts Coaches, Stewarts Tours, Woods Coaches and Woods Tours, which have all been taken on by The Kings Ferry Group.
Over the past six months, the Group which is part of National Express, has been developing a new strategy to ensure the expansion delivers efficiencies, enables key competencies to be shared across the business and provides a sustainable platform for future growth. The Group is on track to achieve its £50 million annual revenue target one year ahead of schedule and now has charge of a fleet of 223 vehicles, a 200% increase from 2016.
“Central to making the expansion a success is getting the right people in the right places, and we are delighted to announce that more than 10 new positions have been created within the Group and have been filled by experienced and competent people,” says Managing Director, Ian Fraser.
“Throughout this process we have been focused on creating a leadership structure that will sustain our recent growth, yet also provide room for more growth in the future. One outcome is the creation of several new director positions across the Group – some of which have been filled by existing managers, and others which are new appointments from outside of the business.”
The new Kings Ferry Group branding features a fresh visual treatment of the logo. “It’s really important that as the business gets bigger and more complex behind the scenes, our message to customers and stakeholders must become ever clearer. In its most simple form, what we do is connect people to the places they want to visit and however we do that, and wherever we do that, we will always strive to provide the best in service and value,” concludes Ian Fraser.