You may have noticed, over the past few weeks and months, that The Kings Ferry has been sporting a new look. We are proud to announce the official launch of the new Kings Ferry branding for 2016.
With only subtle changes over many years the Kings Ferry logo, whilst being very iconic was starting to look dated in 2016, and was long overdue a makeover. This was not an easy task, it needed to look fresh and modern without changing too much so it’s unrecognisable.
We started with the colour. The iconic yellow coaches could not be touched, so it was the combination of racing green and dark red that had to make way for something more fitting of this century. Gone is the red, and the green, well that stayed but is a more 'Teal' than before giving it a contemporary feel.
Then we paid attention to the text and in particular the font, we chose something simple and clean and made it all lower case to give a friendlier feel.
The Crown was the hardest part of all, the crown was the part that dated the logo the most with its intricate shapes, but simplify it too much and you lose the very essence of what you are trying to portray. We wanted to give it a sleek look, influenced by the simple 'Apple' shape of the technology giant’s logo, we wanted it to look at home on a smartphone icon surrounded by many other apps. So we opted for this crown, its angular, yet soft, it's simple yet detailed enough to still depict a crown whilst not being an exact representation.
We love it, what do you think? We hope it will become an equally iconic logo in the years to come, once everyone has got over the shock of the change - we are creatures of habit after all.
Our sub-brand Connections has also been brought inline with our new branding, now called 'Kings Ferry Connections', the ground transport management part of our business can now use the Kings Ferry name to its advantage.