We are extremely proud to announce that we have been crowned winners of the RouteOne award for "Best Use of Technology (up to 200 vehicles)".
This technology that has been designed by our in-house Sales & Marketing team, has proven to be an integral part of our business. The systems intelligence and analytical database provides all teams with the essential knowledge to provide customers with the high quality services that they deserve and desire.
Marketing Manager Sam Adams said:
"Our new CRM system gives us the power to be pro-active with our sales strategy, with targeted marketing automation. It also enables our sales staff to manage their time and workload more effectively and provides valuable insights into forecasting for the management team due to the array of information available to them - ultimately improving customer experience. It has been a challenge to implement successfully into the business but we have done it and I think we are just scratching the surface of its potential."
There was some very stiff competition competing for the grand prize, all who have developed fantastic technology, improving their own business and the coach travel market.
The judges said: "Faced with an array of available technology operators are challenged to make the right choices for their business. This new award recognises those who have succeeded. By showing through results that smart administration truly enhances customer relations and satisfaction, The Kings Ferry has earned the accolade of winner in this category".